We are Treadlight.
We ensure your message reaches your audience.
And they choose to participate - they opt in.
Our work keys on relatability… video, social content, influencer campaigns, product interaction, live event, brand collaborations, cause marketing campaigns.
We position brand as an extension of lifestyle; and it works!
Who we are.
Treadlight is a woman led creative consultancy operating under the leadership of owner Meg Shaw.
Meg has over 10 years of experience in marketing and advertising.
She leads Treadlight based on two guiding principles:
- HAVE FUN, CHANGE THE WORLD
Keeping our agency small allows us to stay nimble and to partner with game-changing brands that want to connect with their audiences in fun and unique ways.
- CAN ≠ SHOULD
Something we express with a “less-is-more” approach to creative as well as a bit of advice for clients who have the option to work with a big agency (read: expensive agency), but might find more bang for their buck working with Treadlight.
C R E A T I V E
Let's get to know your audience and figure out where they like to spend their time. Let's write your story and make it from the heart. Then, let's come up with a fun and compelling way to tell your tale and serve it to them right where they sit.
E X P E R I E N T I A L
Let's craft a hands on, visceral experience. The physical manifestation of your brand, pulled from the the digital realm and expressed in raw form by way of live events, partner brand collaborations, community meetups and killer swag. Because a physical connection is the most direct path to an emotional connection.
S O C I A L
Once we've defined your audience we'll know what they're into and we'll have hard proof of how they engage. Let's create your content accordingly. Then, let's pair great content with an influencer strategy that will get your community talking, on owned channels and beyond.
V I D E O
Let's not tell them. Let's show them. Video is proven to be the most effective form of content and it's also Treadlight's favorite way to create. We have full video production capabilities and a proven track record of engagement.
How we work. (A short fictional tale)
1 MegaCorp is a great company putting out a great product and as a result they are slowly taking over the world. Despite every effort to put their best foot forward, their sheer size and shape makes them easy to misperceive as uncaring and evil.
Depressed and feeling grossly misunderstood, the CEO calls Treadlight.
2Treadlight quickly discovers that MegaCorp’s CEO loves chimpanzees. And it stands to reason that a shared love of the great apes would allow consumers to relate to MegaCorp on a more human level. err... primate level? Either way, a cause marketing campaign sounds like just the ticket.
Treadlight and MegaCorp develop a line of sustainable t-shirts called "Chimpy" with 100% of the proceeds going to The Jane Goodall Institute.
3 Reese Witherspoon absolutely loves the shirts and begins wearing them everywhere. Her friends and fans really dig them too, and they start to sport Chimpy as well.
Before long, the entire world is wearing Chimpy tees. Millions of dollars are suddenly pouring into The Jane Goodall Institute. Thousands of sweet chimp lives are saved.
… and oh, by the way, maybe MegaCorp isn’t so bad after all.