MUTUAL OF OMAHA

Aha Moment Campaign


 

THE AHA MOMENT TOUR

Mutual of Omaha’s “Aha Moment Tour” was an authentic & celebratory branding campaign that provided a platform for real people to share their life changing moments of inspiration – their “Aha Moments”.

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YEARS
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NATIONAL TOURS
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STATES
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CITIES

  • Connector.Connector.

    56 Nationally Broadcast Television Commercials

    Aired in regular rotation during primetime on each of the major television networks.

  • Connector.Connector.

    1.4 Million Youtube Channel Views

    High level of engagement and well above average “watch time” – multiple stories viewed per session.

  • Connector.Connector.

    Nearly 6,000 Inspiring Stories Recorded

    Approximately 1,000 videos per year, for each of the six years of the tour.

  • Connector.Connector.

    Outreach to 17,000 Influencers, Ambassadors and Individuals

    A personal invitation was sent to each of the people we featured in our videos.

  • Connector.Connector.

    Over 200 MultiDay Events

    Each stop on the tour was a multiday micro event, with fun activities, interactions, and local press pickups.

STORIES FROM THE ROAD

A sampling from our VLOG series which documented our amazing journey across the United States.