MUTUAL OF OMAHA
Aha Moment Campaign
THE AHA MOMENT TOUR
Mutual of Omaha’s “Aha Moment Tour” was an authentic & celebratory branding campaign that provided a platform for real people to share their life changing moments of inspiration – their “Aha Moments”.
56 Nationally Broadcast Television Commercials
Aired in regular rotation during primetime on each of the major television networks.
1.4 Million Youtube Channel Views
High level of engagement and well above average “watch time” – multiple stories viewed per session.
Nearly 6,000 Inspiring Stories Recorded
Approximately 1,000 videos per year, for each of the six years of the tour.
Outreach to 17,000 Influencers, Ambassadors and Individuals
A personal invitation was sent to each of the people we featured in our videos.
Over 200 MultiDay Events
Each stop on the tour was a multiday micro event, with fun activities, interactions, and local press pickups.
STORIES FROM THE ROAD
A sampling from our VLOG series which documented our amazing journey across the United States.