In today’s media landscape, there is a fine line between success and failure. At the end of the day, proving to your audience that you are a part of their lifestyle, is what will dictate which side of the line your business falls on.
Case-in-point, in October 2015 acclaimed graffiti artist, Banksy, took up an artists “residency” (albeit, an unauthorized residency), on the streets of New York City. He called the project “Better Out Than In”. For one of his stunts, he set up an innocuous sidewalk kiosk in Central Park selling his original artwork for $60 per piece. Without the “Banksy” brand name attached, the day ended with a handful of sales totaling $420 dollars. Each piece has now been valued at over $31,000.
As you can see in the video, it is incredibly easy for a good product to be ignored when you take away the lifestyle association.