PUT YOUR WORRIES TO BED
TempTraq is a soft, wearable patch that monitors body temperature and transmits readings to a mobile device. Children can sleep without being disrupted by temperature taking, and parents can rest assured that their child is safe. TempTraq partnered with Treadlight to bring their groundbreaking baby tech product to market. Here are some highlights from year one of our ongoing relationship.
IDENTIFIED MILLENNIAL MOMS AS OUR TARGET AUDIENCE.
We identified the channels they frequent, the types of content that catches their eye, and the ways in which they engage.
A carefully crafting and highly relatable explainer video was our aesthetic jumping off point for a full social media channel strategy, PR / Influencer blitz, and a wide variety of original content projects.
-> Significant audience growth across all social channels.
-> Press pickups resulting in 15mm + video views.
-> Influencer engagement program creating ongoing “buzz” on owned channels and beyond.