Trōv is a first to market “on demand” insurance solution. In October (2016), Treadlight completed a 10 month consultancy focussed on audience segmentation and brand strategy. Work keyed on identifying target market, analyzing audience behaviors and developing a strategy for content, social media, native ads, ambassador and influencer.

As our story unfolded, we found focus by zeroing in on a group we dubbed “The Untethered”, the new generation of work-from-anywhere makers, movers and doers, who are able to accomplish amazing things without being attached to a fixed location.