Trōv: Untethered

Our work with Trōv began as a consultancy focussed on segmentation and brand strategy. Our mission... identify audience, analyze behaviors and develop targeting strategy. As we started to zero in on our audience, we discovered a group we dubbed "The Untethered" - the new generation of work-from-anywhere makers, movers and doers, who are able to accomplish amazing things without being attached to a fixed location.

With our audience now clearly defined, we recruited a team of influencers and ambassadors - an aspirational cross-section of The Untethered - and created a content series documenting their stories for targeted distribution via social channels.